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Google Demand Gen rescue case study — ROAS recovery from 0.6× to 4.4× with before/after analysis

Google Demand Gen — Account Rescue Case Study

Demand Gen account inherited at 0.6× ROAS and €94 CPA — rebuilt through 4 structured fixes over 6 months to 4.4× ROAS, €26.80 CPA, and €157K revenue.


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